iPhone Generates Searches, Parodies
Jun 30th, 2007 by Brittany
Apple’s widely-discussed iPhone has stirred up a lot of hype over the past few weeks. Search engines have been flooded with over 274,000 “iPhone” searches each week since 2007 in anticipation of the iPhone’s release, comScore reported yesterday. That number peaked this week at 1.2 million searches and has steadily climbed throughout June, after Apple launched its iPhone advertising campaign.
“The iPhone launch is likely to be one of the biggest product launches in history, and the activity we’re seeing online clearly reflects widespread consumer interest,” said James Lamberti, senior vice president of search solutions at comScore. “This study also helps underscore the significant role search plays in both online and offline retail, since many of those researching the product online will be lining up at the bricks-and-mortar retailers to purchase their new iPhones.”
The searches, which have generated over 2 million click-thrus to Apple.com, show that consumers are most interested in iPhone prices and release dates.
Additionally, the iPhone has generated some interest on YouTube and popular blog sites, thanks to a GeekSugar video that parodies an old Nintendo 64 commercial. (If you haven’t seen the infamous Nintendo commercial, I definitely recommend watching it first - then the iPhone parody will be even funnier.)
(Thanks to Geek Sugar and Google Blogoscoped)