Microsoft Buys Sony, Looks at Yahoo!
May 28th, 2007 by Brittany
Surprise, surprise. Microsoft is gobbling up the competition yet again. It was recently announced that the Xbox maker has bought up PlayStation manufacturer, Sony, Microsoft’s leading competitor in the gaming industry. In an obvious effort to gain more ground in the search engine industry, Microsoft recently made a grasp for Yahoo!
After some reluctance towards paying the $50 million Yahoo! asking price, Microsoft announced on May 23rd, 2007, that it does not need to buy Yahoo! to gain a stronger foothold in the online advertising industry. According to Microsoft advertising strategist Yusef Mehdi, Microsoft does not need Yahoo! to build its brand or expand its online image.
One might think a former governmentally-declared monopoly would be less eager to buy up the competition in various markets. Then again, Microsoft does have a reputation to withhold…